Marketing Manager


Job Title: Marketing Manager

Job Code: 006/002/233

Job Location: Ras al Khaimah

Salary: AED 7,000 + Accommodation Allowance (AED 1,000)

Industry: Tobacco

Job Purpose:

– Manage day-to-day marketing programmes and activities so that they meet the organization’s short and long-term business objectives, comply with regulations and standards, and protect the organization’s public reputation.

– Manage brand-related campaigns, briefs and content.

– Support company’s brands with local requests (e.g. Flyers, Posters, and other tactical requirements), as well as supporting or managing events.

Job Responsibilities:

Marketing & Brand Management

– Develop and implement marketing plans for the organization’s products in order to meet established sales or market share targets.

– Contribute to business planning at the executive level to develop an overall marketing strategy.

– Define advertising objectives, recommend choice of media, and allocate internal and external resources so that advertising and promotion campaigns are effective, economical, and appropriate for their intended audience.

– Select, and manage ongoing relationships with, external vendors and agencies (for example printers, event organizers, graphic designers, advertising agencies, media outlets).

– Monitor, analyze, and evaluate market trends, consumer behaviour, and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing markets and competitive conditions.

– Liaise with other functional and operational area managers to ensure that marketing strategies and activities are integrated with other parts of the business and align with the overall corporate objectives.

– Responsible for developing campaign/content briefs and managing the creative process with the content team.

– Manage, monitor and track all ongoing projects while ensuring high visibility and buy-in at all levels in the company.

– Delivery of post-campaign reports that highlight results, learnings and next steps.

– Ensure all sales and marketing initiatives are committed to engaging consumers and driving traffic to venues while maintaining brand consistency.

– Develop monthly Marketing Reports factoring in the specific marketing performance KPIs, as well as other strategy and budget reporting as required.

Digital & Social Media Marketing

– Leadership of digital strategy and execution.

– Lead on Digital Marketing Agency communications to ensure deadlines are met and KPI’s are hit.

– Drive social media engagement with a thorough content strategy.

– Management of the database and CRM strategy for all brands and ensure constant growth of database and optimal utilization of the existing customer base for internal retargeting strategies.

PR & Media Relations

– Target high profile media, radio shows, bloggers & influencers etc. to build relationships in order to achieve ongoing coverage relating to the company’s brands.

– Work closely with PR agencies for new launches, to develop PR strategy, draft press releases, invite and develop media relations.

Partnerships & Ambassadors

– To identify, develop and manage partnership collaborations with various brands to grow brand awareness and engagement, leveraging each other’s scope and audience reach. That can include co-branded events, marketing campaigns, tactical sales activities and others.

– Establish a strategy targeting key influencers and relevant brand ambassadors to target for joint initiatives.

Job Requirements:

– Should have tertiary qualifications in Marketing with 5+ years marketing experience (both agency and client side) and with accountability for strategy.

– Arabic speaker possessing good command in any European language (multilingual).

– Experience in the FMCG industry required; Tobacco Industry is a big plus.

– Preferred nationalities: Lebanese, Algerian, Tunisian, or Moroccan.

– Candidate must be residing or willing to relocate to Ras Al Khaimah.

– Experience in contacting and working with influencers.

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