Marketing Manager

Job Code: 197/001/462
Industry: Manufacturing

Job Purpose:
Manage marketing programmes and initiatives, ensure efficient allocation of teams and resources, maintain brand standards and integrate compliance processes.

Job Responsibilities:

• Strategic Marketing Projects: Plan and execute marketing projects, ensuring operational measures and budget control are maintained.
• Product Launch: Coordinate product launch strategies in cooperation with Business Unit management, the divisional marketing team, and other relevant departments.
• Content Creation and Management: Ensure up-to-date product literature, develop relevant content for different communication channels, and monitor website content for accuracy and timeliness.
• Collaboration with Technical Department: Create essential documents and materials for both internal and external stakeholders.
• Technical Updates: Continuously update technical statements, especially those related to product performance.
• Event Coordination: Plan and manage various events, including trade fairs, exhibitions, customer meetings, and training.
• Market Analysis: Procure, process, and evaluate market and competitive data as well as facilitate customer surveys.
• Team Management: Oversee capacity planning, task allocation and performance for the subordinate marketing team.
• Reporting & Administration: Regularly report on marketing activities to the direct manager and regional management.
• Miscellaneous Responsibilities: Perform additional assignments as directed by the supervisor, relevant to the role or based on operational needs.

Job Requirements:

• Master's degree in marketing, economics, business administration or a related field.
• At least 5 years' experience in a marketing role.
• Excellent communication skills to convey the right marketing message to the right audience at the right time in an engaging and convincing way.
• Interpersonal skills, ability to collaborate and work closely with everyone efficiently.
• Curiosity, innovative thinking, and creativity.
• Analytical skills to classify and analyse data and assess the success of marketing campaigns.
• Project management skills to deliver multiple campaigns and projects, with good planning and execution skills.
• Critical thinking and problem-solving skills to identify an issue, evaluate the situation, come up with the best possible solution.
• Marketing campaign management.
• Marketing KPI management.
• Proficiency with digital marketing tools and platforms.
• Familiarity with industry standards.
• Proficient use of MS Office applications.
• Proficient use of website CMS (content management system).
• Solid knowledge of website analytics tools (e.g. Google Analytics, Adobe Analytics).
• Solid knowledge of social media channel usage and analytics.
• Proficient use of newsletter/emailing programme.
• European candidates are preferred due to business requirements.

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