Brand Manager - Protein Division

Job Code: 263/001/992
Industry: Food Distribution

Job Brief:
The Brand Manager will be responsible for leading strategic planning, marketing, and brand growth for the protein product line across the GCC region. The role involves managing brand performance, overseeing marketing campaigns, maintaining strong relationships with suppliers and distributors, and ensuring alignment with the company’s objectives. This position requires frequent market visits, strong commercial acumen, and close collaboration with internal and external stakeholders.

Job Responsibilities:
Strategic Planning

• Develop and execute brand strategies for the GCC market based on consumer insights.
• Enhance the product portfolio and improve consumer communication strategies.

Performance Monitoring & Analysis

• Monitor brand performance against KPIs (awareness, market share, profitability).
• Analyze competitor activity and market trends to guide strategic decision-making.

Marketing Plan Implementation

• Execute marketing plans in collaboration with internal teams and external partners.
• Ensure all activities are delivered on time and within budget.

Communication Material Development

• Oversee creation of marketing materials such as catalogs, websites, packaging, and displays.
• Ensure all content aligns with brand guidelines and positioning.

Supplier & Distributor Management

• Travel regionally and internationally to manage supplier and distributor relationships.
• Resolve supplier issues within one week, including cases where supply chain communication is delayed or unresponsive.

Presentations & Training

• Deliver presentations on product knowledge, new launches, and marketing strategies.
• Provide training to internal and external stakeholders on brand objectives.

Product Performance & Pricing

• Define performance specifications, cost parameters, market applications, and sales estimates.
• Evaluate pricing and profitability to optimize market positioning.

Meetings & Reporting

• Coordinate regular stakeholder meetings across GCC markets.
• Prepare reports on brand performance and marketing activities.

Promotion Planning & Budget Control

• Develop promotion plans with the Category Management Director for UAE, KSA, Qatar, and Oman.
• Manage budgets to ensure cost-effective marketing.

Marketing Campaign Oversight

• Oversee production of advertising materials across multiple platforms.
• Ensure campaigns comply with brand and regional regulations.

Sales & Customer Relationships

• Work closely with sales teams to achieve sales targets and meet market needs.
• Implement market-specific pricing promotions and provide sales support during market visits.

Market Visits & Research

• Conduct regular visits to UAE, KSA, Qatar, and Oman to assess brand performance.
• Research market trends before launching new products or campaigns to align with consumer preferences.