Marketing Coordinator

Job Code: 291/001/885
Industry: Automotive

Job Brief:
We are seeking a proactive and creative Marketing Coordinator with a focus on brand awareness and campaign execution. This role involves supporting brand strategies, coordinating 360-degree marketing campaigns, and ensuring consistency across all communication channels. The ideal candidate will have 2–3 years of relevant experience and a solid understanding of digital and traditional marketing tactics.

Job Responsibilities:

Brand & Campaign Management

• Assist in developing and executing brand awareness strategies across digital and traditional channels.
• Coordinate the planning, launch, and performance tracking of marketing campaigns that drive engagement and brand growth.
• Support the creation of campaign briefs, timelines, and asset management, ensuring projects are delivered on time and on brand.
• Work with design, content, and external vendors to produce marketing materials (ads, emails, videos, print).

Performance & Reporting

• Track KPIs like reach, impressions, engagement, and share of voice.
• Track and report on KPIs related to brand awareness, such as reach, impressions, engagement, and share of voice.
• Maintain and enforce brand guidelines to ensure consistency across all internal and external communications.
• Monitor social media and digital trends to identify brand opportunities and inform campaign strategy.

Marketing Calendar & Events

• Support the planning and execution of 360-degree marketing campaigns in line with with internal stakeholders (Marketing, Digital, Retails, branding etc.) and agencies (creative social) to execute and optimize marketing calendar campaigns.
• Coordinate with internal teams and external agencies for campaign alignment.
• Organize marketing events, trade shows, and promotional activities.

Social Media & Digital

• Collaborate with the social media agency to create and manage content calendars.
• Oversee both paid and organic content execution.
• Monitor social media trends and incorporate relevant strategies into our campaigns and content.
• Update the company website and other digital platforms.
• Explore innovative marketing and promotion channels.

Research & Collaboration

• Assist with market research and audience analysis.
• Partner with sales, product, and customer success teams to ensure campaign alignment with business goals.
• Support influencer partnerships, sponsorships, and PR efforts aimed at elevating brand presence.