Marketing Manager

Job Code: 329/001/181
Industry: F&B / Hospitality

Job Brief:
The Marketing Manager will lead the full marketing function across multiple F&B concepts, driving brand awareness, customer engagement, and revenue growth. This role requires strong leadership, strategic thinking, and hands-on marketing expertise specific to the F&B and hospitality sector. The position covers oversight of brand strategy, content creation, digital marketing, and campaign execution across restaurants, cafés, and delivery platforms.

Job Responsibilities:

• Develop and execute comprehensive marketing strategies for all F&B outlets.
• Drive brand positioning, storytelling, and ensure consistent brand representation across all channels.
• Plan and implement marketing campaigns, including promotions, product launches, and seasonal activations.
• Manage digital platforms: SEO, social media, email marketing, content creation, and paid media.
• Coordinate with PR agencies, influencers, and media partners for enhanced brand visibility.
• Track market trends, competitor insights, and customer behavior to identify growth opportunities.
• Lead and mentor the marketing team, setting KPIs and monitoring performance.
• Collaborate with operations, culinary, and creative teams to ensure marketing alignment with business goals.
• Oversee marketing budgets, ROI analysis, and reporting to senior management.