Marketing Specialist

Location: Dubai
Salary: AED 10,000 - 15,000

Job Code: 235/001/523
Industry: Steel Manufacturing

Job Brief:

We are seeking a creative, strategic, and results-driven Marketing Specialist to support the development and execution of the company’s content strategy. This role will focus on creating high-impact, engaging content that positions the organization as a pioneer in sustainable steel production and Net Zero innovation, while supporting internal communication initiatives to enhance employee engagement.

The ideal candidate will have a strong foundation in content creation and storytelling, with the ability to support the development of thought leadership pieces, assist in implementing content strategies, and contribute to various formats such as blog posts, social media updates, and industry reports that highlight the company’s expertise.

Success in this role requires exceptional writing skills, strong storytelling ability, and a strategic mindset for reaching and engaging target audiences. The Marketing Specialist will support multi-channel content distribution and leverage performance analytics to inform and optimize future strategies.

The position is based in Dubai and requires travel to Abu Dhabi and Sharjah.

Job Responsibilities:

Support the development and execution of a content marketing strategy aligned with the company’s business objectives, sustainability goals, and brand positioning.
Identify key themes and narratives around sustainability topics and craft a compelling content vision that supports key stages of the customer journey and the company’s value proposition.
Create and manage a content calendar covering blogs, whitepapers, case studies, webinars, newsletters, and social media content.
Manage workflows and content timelines, ensuring consistency and alignment with overall marketing campaigns.
Contribute to the content creation process, coordinating with internal and external contributors to produce engaging, high-quality content.
Collaborate with internal subject matter experts and industry partners to produce co-branded and expert-authored content and contribute to thought leadership pieces, whitepapers, and reports.
Ensure all content aligns with the company’s tone, messaging framework, and brand guidelines.
Assist in executing content distribution strategies across the website, email, social media, and digital campaigns.
Support SEO strategies through optimized content.
Assist with the development of marketing collateral, including brochures, event branding, roll-up banners, presentation materials, and digital assets.
Help coordinate logistics for events and exhibitions, including booth preparation, branded materials, and on-site support.
Assist in developing internal newsletters to enhance employee engagement and align teams with the company’s sustainability mission.
Work with the functions to craft compelling internal messages, announcements, and recognition initiatives.

Job Requirements:

Bachelor’s degree in Marketing, Business Administration, Communications, Journalism, or a related field.
MBA in Marketing is preferred.
3-4 years of experience in content marketing, ideally in a B2B or sustainability-focused industry.
Proven expertise in creating content and managing editorial processes.
Proficiency with Content Management Systems (CMS), SEO, and social media platforms.
Familiarity with design tools such as Canva, Adobe Express, and Figma to assist with visual content.
Strong creative and analytical skills with experience in content performance measurement.
Strong strategic thinking and creativity.
Strong collaboration and project management skills.
Ability to make data-driven decisions.
Exceptional attention to detail.

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