Performance Marketing Manager

Job Code: 220/001/839
Industry: Manufacturing
Working Days: Monday - Saturday


Job Brief:
A dynamic and creative role focused on managing and optimizing paid digital marketing campaigns across multiple platforms to promote premium fragrance products. This position is ideal for professionals passionate about data-driven performance marketing within the beauty and fragrance industry.

Job Responsibilities:
Campaign Management & Optimization:

• Design, implement, and manage paid digital marketing campaigns across Google Ads, Facebook, Instagram, YouTube, TikTok, and other platforms.
• Optimize campaigns for performance metrics such as CTR, CPC, CPA, ROAS, and CLV.
• Manage budgets, bid strategies, and pacing to ensure maximum ROI and campaign scalability.

Performance Analysis & Reporting:

• Utilize tools like Google Analytics and Facebook Insights to track and analyze campaign performance.
• Provide actionable insights to improve targeting, conversion rates, and overall effectiveness.
• Deliver regular reports to senior management on campaign performance and trends.

Creative Collaboration:

• Collaborate with the creative team to develop impactful ad creatives that align with the brand’s luxury image.
• Continuously test ad copy, visuals, and landing pages to drive higher conversions.
• Ensure brand consistency across all marketing assets.

Customer Segmentation & Targeting:

• Conduct audience research to identify and target high-value customer segments.
• Implement advanced targeting and retargeting strategies to enhance engagement and retention.

Market Trends & Competitive Analysis:

• Stay informed about trends in digital marketing, perfumes, and luxury goods.
• Monitor competitor activity and industry advancements to maintain a competitive edge.