Job Code: 220/001/954
Industry: Beauty Care Manufacturing
Working Days: Monday to Saturday
Job Purpose:To lead the strategy, execution, and optimization of paid media and customer retention campaigns across multiple platforms. The role aims to scale brand growth through performance-driven initiatives while ensuring measurable returns in a fast-paced beauty and lifestyle environment.
Job Responsibilities:Paid Media Campaign Management- Plan and execute full-funnel paid media campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), TikTok, Snapchat, and Amazon DSP.
- Align digital campaigns with product launches, promotions, and seasonal marketing objectives.
- Conduct audience research and keyword segmentation to maximize campaign efficiency and relevance.
Creative & Strategy Collaboration- Work closely with the content and design teams to develop high-converting ad creatives and compelling copy.
- Conduct regular A/B testing on creatives, placements, bids, and audience groups for optimization.
- Ensure tracking accuracy through tools like Meta Pixel, TikTok Pixel, Google Tag Manager, and UTM tagging.
Budget Management & Analytics- Monitor and manage budgets across platforms and regions while maximizing ROI.
- Track and analyze KPIs such as ROAS, CPA, CTR, CVR, and bounce rates to measure campaign success.
- Provide monthly reports and performance insights to guide decision-making.
Customer Retention Campaigns- Launch and manage direct-to-customer campaigns including:
- Email Marketing (e.g., Klaviyo)
- SMS Marketing (e.g., Postscript, Attentive)
- Push Notifications (web and app-based tools)
- Build segmented campaigns to boost repeat purchase rates and lifetime value.
- Ensure seamless integration and automation of retention flows.
Market Trends & Innovation- Stay current with advertising policies, algorithm changes, and emerging tools.
- Identify opportunities to test new platforms and performance marketing strategies.
- Drive innovation in digital marketing tactics tailored to the beauty and luxury audience.