Job Code: 303/002/941
Industry: Management Consulting
Job Brief:A leading management consulting firm is seeking a
Performance Marketing Specialist to drive its
paid digital marketing strategy across platforms such as Google Ads, Facebook, and Instagram. The ideal candidate will have hands-on experience in executing lead generation campaigns and possess an in-depth understanding of the UAE's business setup or corporate services industry. The role involves managing and optimizing campaign performance to deliver high-quality leads and measurable business outcomes.
Job Responsibilities:- Plan, launch, and manage lead generation campaigns on Google, Facebook, and Instagram.
- Monitor and analyze campaign performance regularly, making data-driven adjustments to improve key metrics such as CTR, CPL, CPA, and ROAS.
- Conduct keyword and audience research to ensure targeted and effective ad placements.
- Collaborate with internal teams, including creative, content, and web development, to create high-performing ads and optimized landing pages.
- Implement tracking systems using tools like Google Tag Manager, Meta Pixel, and UTM parameters to ensure accurate performance reporting.
- Manage campaign budgets efficiently to achieve cost-effective lead generation.
- Prepare comprehensive performance reports with actionable insights to support ongoing marketing strategies.
- Stay updated with platform changes and digital marketing trends to maintain a competitive edge.