Sales Coordinator

Job Code: 210/001/891
Industry: FMCG

Job Brief:
The Sales Coordinator will support the UAE Country Sales Manager by providing real-time visibility of sales performance, including sell-in, sell-out, distribution tracking, and promotional spend analysis. This position plays a vital role in sales operations, enabling the team to monitor and improve performance against the six-month glidepath. The ideal candidate will have strong data analysis skills, advanced proficiency in Excel and Power BI, and prior experience in FMCG sales coordination. This is a critical support role requiring coordination with both internal teams and external customers, with a focus on accurate reporting, forecasting, and sales data management.

Job Responsibilities:

• Compile and distribute daily sales dashboards
• Produce weekly KPI packs covering volume, value, distribution, and promo uplift
• Reconcile trade spend vs. accruals and highlight variances
• Maintain master data for SKUs, pricing, and customers within ERP/CRM systems
• Support BDA documentation, listing fee trackers, and POSM inventory tracking
• Build ad-hoc reports using Power BI and Excel for route efficiency, stock aging, and ROI analysis
• Liaise with customers and internal departments to ensure seamless coordination
• Monitor promotional campaigns and evaluate their effectiveness through uplift analysis
• Provide administrative support for the sales team, including meeting coordination and report follow-up
• Ensure timely and accurate order processing and support logistics coordination where needed
• Participate in monthly and quarterly business reviews with data insights and reporting inputs
• Identify process improvement opportunities within the sales reporting and coordination function