Sales Director

Job Code: 345/001/302
Industry: Modular Construction
Core Business: Construction, Tents Manufacturing & Installation, Mobile Halls & Temporary Structures Rentals

Department: Sales
Classification: Senior Executive Leadership / Top Management (Statutory, Fiduciary, and Risk-Accountable Role)

Reporting Line:

• Reports to: Chief Executive Officer (CEO)

Job Brief:
We are seeking an experienced Sales Director – Construction & Industrial to lead and execute the commercial strategy for driving revenue growth, expanding market share, and strengthening key customer relationships across construction and industrial sectors.
This senior leadership role is responsible for building high-performing sales teams, developing strategic partnerships, and aligning sales execution with company objectives across multiple business units, including steel, aluminum, prefab, PVC membrane, industrial manufacturing, and temporary structures.
The position is based in Dubai and operates at group level, supporting multiple subsidiaries and regional operations.

Key Relationships:
Board of Directors & Chairman
Purpose: Strategy approval, revenue performance, and market positioning
Sales Director Focus:

• Provide periodic updates on sales performance, pipeline, and revenue forecasts
• Advise on market expansion, pricing, and customer segmentation
• Support Board discussions on revenue risks and contract exposure
• Contribute to strategic decision-making

Group Executive Leadership (CEO, CFO, COO, CHRO, Commercial Director, Industrial/Factory Heads)
Purpose: Strategic alignment
Sales Director Focus:

• Align sales targets with operational and financial capacity
• Collaborate on pricing and margin improvement
• Drive sales talent development
• Ensure customer commitments match delivery capabilities

Subsidiary General Managers & Country Heads
Purpose: Local execution and relationship management
Sales Director Focus:

• Support pipeline development and major accounts
• Standardize sales processes
• Monitor market trends
• Drive compliant revenue growth

Major Clients (Government, Semi-Government, EPC Contractors, Event Authorities)
Purpose: Revenue and long-term partnerships
Sales Director Focus:

• Lead key account management
• Negotiate contracts and SLAs
• Manage renewals and partnerships
• Resolve major commercial issues

Regulatory & Licensing Authorities
Purpose: Compliance and market access
Sales Director Focus:

• Ensure regulatory compliance
• Support commercial approvals
• Maintain ethical trade practices
• Coordinate regulatory updates

Insurance Providers & Brokers
Purpose: Contract risk protection
Sales Director Focus:

• Align insurance with contracts
• Support risk mitigation
• Ensure coverage compliance

Banks & Financial Institutions
Purpose: Financing and credit risk
Sales Director Focus:

• Support financing discussions
• Align payment terms with risk appetite
• Coordinate guarantees and collections

Legal Counsel & External Auditors
Purpose: Contract governance
Sales Director Focus:

• Ensure legal compliance
• Support dispute resolution
• Facilitate audits

Strategic Suppliers & Subcontractors
Purpose: Delivery and quality assurance
Sales Director Focus:

• Ensure supplier capacity
• Manage pricing impact
• Mitigate supply risks

Marketing & Business Development
Purpose: Lead generation and brand positioning
Sales Director Focus:

• Align campaigns with priorities
• Share market intelligence
• Support value propositions

Customer Support & Operations
Purpose: Service delivery and retention
Sales Director Focus:

• Ensure smooth handover
• Drive customer satisfaction
• Improve contract fulfillment

Job Responsibilities:
Sales Strategy & Leadership

• Develop and implement comprehensive sales strategies aligned with company objectives.
• Lead, coach, and develop high-performing sales teams.
• Set targets, forecasts, and budgets, and track KPIs.
• Promote accountability and continuous improvement.

Group Sales Alignment
Harmonize sales strategies across subsidiaries and product lines.

• Drive cross-selling and bundled solutions.
• Build a unified group-wide sales methodology and CRM discipline.

Commercial Authority & Accountability

• Serve as final authority on group sales strategy and pipeline governance.
• Act as co-signatory on major contracts (with CEO/CFO).
• Own pricing frameworks and discount thresholds.
• Ensure revenue quality, margins, and collectability.

Commercial Risk & Contract Governance

• Establish bid/no-bid review processes.
• Ensure contract terms align with operational and legal requirements.
• Manage exposure related to LDs, payment terms, and claims.
• Lead commercial escalations for high-risk projects.

Market & Business Development

• Identify new opportunities in construction, infrastructure, and industrial sectors.
• Build strong relationships with contractors, developers, OEMs, and distributors.
• Oversee major bids and tenders.
• Monitor competitors and market trends.

Customer & Key Account Management

• Act as executive sponsor for key clients.
• Ensure customer satisfaction and retention.
• Coordinate with technical and delivery teams.

Revenue & Performance Management

• Achieve revenue, margin, and growth targets.
• Analyze pipeline and sales data.
• Optimize pricing and discount structures.
• Ensure CRM accuracy and forecasting discipline.
• Improve cash collection and DSO.
• Support working capital objectives.

Cross-Functional Collaboration

• Partner with Marketing on branding and lead generation.
• Align with Operations, Supply Chain, and Finance.
• Provide market feedback for product development.