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Social Media Executive

Location: Dubai
Salary: Up to AED 12,000
Job Code: C-361/001/503
Industry: Media & Marketing

Job Brief:

Our client is seeking a creative and results-driven Social Media Executive responsible for planning, creating, managing, and publishing engaging content across the company's social media platforms while supporting the execution of digital marketing campaigns.

The role focuses on strengthening brand awareness, increasing audience engagement, driving online growth, and ensuring consistent brand messaging across all digital channels through creative content, community management, performance analysis, and paid advertising initiatives.

This Social Media Executive Job in Dubai is ideal for a digital marketing professional with experience in social media management, content creation, community management, paid advertising, campaign performance analysis, and managing multiple social media platforms.

Job Responsibilities:

  • Implement social media strategies across the company and its subsidiaries.
  • Handle PR and marketing activities for company subsidiaries and external clients.
  • Plan and execute social media campaigns aligned with business and marketing objectives.
  • Manage the company's presence across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, and other relevant platforms.
  • Maintain consistent brand identity, messaging, and tone across all digital channels.
  • Manage daily social media activities, including posting, scheduling, and account maintenance.
  • Create engaging content, including graphics, videos, captions, stories, reels, and promotional materials.
  • Develop and maintain monthly content calendars to support marketing campaigns.
  • Schedule and publish content according to approved marketing plans.
  • Optimize content using appropriate titles, hashtags, keywords, and tagging to maximize visibility and engagement.
  • Monitor all social media platforms daily and respond promptly to comments, messages, and customer inquiries.
  • Build and maintain positive relationships with online communities, influencers, and platform representatives.
  • Plan, execute, and optimize paid social media advertising campaigns.
  • Manage advertising budgets and monitor campaign spending to maximize Return on Investment (ROI).
  • Define audience targeting, ad placement, and campaign objectives to achieve business goals.
  • Monitor campaign performance using Google Analytics, Meta Business Suite, and other reporting tools.
  • Track Key Performance Indicators (KPIs), including reach, engagement, impressions, conversions, and follower growth.
  • Prepare daily, weekly, and monthly performance reports with actionable insights and recommendations.
  • Conduct market research and competitor analysis to identify trends, opportunities, and best practices.
  • Stay informed of emerging social media trends, platform updates, and digital marketing innovations.
  • Recommend new ideas and strategies to improve brand visibility and audience engagement.
  • Work closely with the Marketing, Design, Events, and Sales teams to support promotional activities and campaigns.
  • Coordinate with external agencies, suppliers, and vendors when required.
  • Maintain organized records of campaigns, digital assets, and performance reports.
  • Ensure all social media activities comply with the company's branding, communication standards, and marketing objectives.
  • Perform other duties as assigned by the Marketing Manager or Department Head.

Job Requirements:

  • Bachelor's Degree in Marketing, Mass Communication, Media Studies, Digital Marketing, or a related field.
  • Minimum 2–3 years of experience in social media management and content creation, preferably within a marketing, advertising, media agency, or similar environment.
  • Proven experience in social media content creation, developing and managing content calendars, and filming video content.
  • Hands-on experience with basic video editing using CapCut, Canva, or similar tools.
  • Proven experience in community management and managing multiple social media platforms.
  • Hands-on experience in paid social media advertising, including Meta Ads and other paid digital campaigns.
  • Strong knowledge of digital marketing, social media platforms, SEO, Google Analytics, Meta Business Suite, and other relevant social media management tools.
  • Experience using social media and digital analytics to track campaign performance, audience engagement, reach, impressions, conversions, follower growth, and other relevant KPIs.
  • Excellent fluency in Arabic and English, both written and spoken.
  • Excellent communication, copywriting, analytical, organizational, and time management skills, with the ability to manage multiple projects in a fast-paced environment.
  • Creative, detail-oriented, and capable of working independently as well as collaboratively within a team.
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