Social Media Manager

Job Code: 220/001/953
Industry: Beauty Care Manufacturing
Working Days: Monday to Saturday

Job Purpose:
To elevate the brand's digital footprint by strategically managing and creating engaging content across various social media platforms. This role is ideal for a creative storyteller with a passion for beauty, luxury, and lifestyle branding.

Job Responsibilities:
Content Calendar Development:

• Plan and maintain monthly content calendars aligned with marketing campaigns and overall brand objectives.
• Develop creative and engaging content ideas that reflect the brand’s voice and identity.
• Collaborate closely with the marketing team to align content strategies with business goals.

Social Media Management:

• Manage daily activities and growth strategies across platforms including Instagram, Facebook, TikTok, LinkedIn, and Snapchat.
• Schedule and publish content while maintaining brand consistency in tone and visuals.
• Actively engage with the online community, responding to comments and messages to foster loyalty and interaction.

Design and Content Creation:

• Use Canva to create compelling and high-quality visual content for social media posts, stories, and campaigns.
• Prepare campaign mood boards and coordinate with design teams on creative execution.
• Stay informed about beauty and lifestyle trends to ensure fresh, trend-relevant content.

Analytics and Reporting:

• Track performance metrics using tools like Meta Insights and TikTok Analytics.
• Create detailed monthly performance reports and provide actionable insights.
• Stay updated on algorithm changes and platform innovations to ensure optimal performance and relevance.